There are many creative and traditional methods to promote yourself or market a product but with so many to choose form how do you know what technique will be best suited for your situation? Like all marketing techniques, the goal is to grab the attention of those who will be interested in your service, product, business etc but how can one go buy this? This is simple, it is all about breaking down your targeted audience and what you are trying to market. A good example of this would be of my campaign.
The campaign that I did was a charity event to help raise money for those who are less fortunate and I had people filling out forms with their details if the would wish to participate in the fundraiser. My marketing strategy here was to hand them a free promotional pen. The pen had our details printed on it and logo etc, because I had their attention with the free pen, I then made them fill out the form or at least try to. Of they failed to fill it out then they will still have the pen to remember and hopefully contact us some other time.